Clear expectations.

1. Agreement

These terms govern your use of Veltara ("we", "us"). By creating an account or connecting a store you accept these terms on behalf of the business you represent, and you confirm you are authorised to do so. If you do not accept them, do not use the service.

2. The service

Veltara connects to your Shopify store with read-only access and analyses your orders, products and configured costs to surface quantified findings about where contribution profit may be leaking. It provides a feed of findings, evidence, contribution-profit reporting and cost-management tools. We may add, change or remove features as the product evolves.

3. Accounts and eligibility

The service is for business use. You must provide accurate account information, keep your credentials confidential and tell us promptly about any unauthorised use. You are responsible for activity under your account. You must be authorised to connect the Shopify store you link, and the store must be one you own or administer.

4. Connecting Shopify

You authorise us to access your store's products, inventory and order data on a read-only basis through Shopify's API, solely to provide the service. You may revoke access at any time by uninstalling the app or disconnecting in settings — this stops all further reads. Shopify's own terms and privacy policies apply to your use of Shopify.

5. Plans, billing and trials

Paid plans are billed through Shopify App Pricing. The Shopify confirmation page — not this site — is the source of truth for the charge you approve, including price, trial terms and billing cycle. Plan changes take effect when Shopify confirms them. Cancelling or uninstalling ends future billing per Shopify's rules; fees already charged are non-refundable except where required by law or approved by us. Free-plan limits (order volume, analysis window, unlocked findings) may change with reasonable notice.

6. Estimates, not advice — please read

Veltara provides decision-support analysis, not accounting, tax, financial or legal advice. Findings and impact figures are scenario estimates computed from your store data and the costs you enter — their accuracy depends on that data being complete and correct, and actual results may differ materially. Savings shown are potential opportunities, never guaranteed or realised amounts. You are responsible for reviewing the evidence and calculations behind each finding and for any decision you take on it. We recommend consulting a qualified accountant or advisor for decisions with financial, tax or legal consequences.

7. Your data and responsibilities

You retain all rights to your store data and cost data. You grant us a limited licence to process that data to provide and improve the service for you. You confirm you have the authority to share it with us, that your use of it complies with applicable law, and that the cost inputs you provide are accurate to the best of your knowledge. Findings are hypotheses to investigate — Veltara never changes your store automatically, and actions you take are your own.

8. Acceptable use

You must not misuse the service: no attempting to breach security or access another merchant's data, no scraping or bulk extraction, no reverse engineering except where permitted by law, no uploading unlawful or malicious content, and no reselling or providing the service to third parties without our written consent. We may suspend access for abuse, security risk or breach of these terms.

9. Intellectual property

The service — its software, design, analysis methods and content — is owned by us or our licensors and protected by IP law. These terms grant you a limited, non-exclusive, non-transferable right to use the service for your own business while your account is active. If you send feedback or suggestions we may use them without obligation to you.

10. Data protection

We process data as described in our privacy notice, which forms part of these terms. For your store and customers' data you remain the controller and we act as processor; for account and usage data we are the controller. You confirm you have a lawful basis to authorise our read access to your store.

11. Availability

We aim for high availability but the service is provided without a guaranteed uptime or service-level agreement. Planned maintenance, Shopify API changes or outages, and factors outside our control may affect availability or data freshness. Analysis results reflect the data available when the calculation ran.

12. Disclaimers

To the fullest extent permitted by law the service is provided "as is" and "as available". We disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, accuracy, completeness and non-infringement. We do not warrant that findings are correct, complete or that acting on them will produce any particular result.

13. Limitation of liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot legally be excluded. Subject to that, we are not liable for indirect or consequential loss, lost profits, lost revenue, lost data or business interruption, and our total liability for any claim arising from the service is limited to the fees you paid us in the 12 months before the claim arose — or £100 if you are on a free plan. Any claim must be brought within 12 months of the event giving rise to it.

14. Indemnity

You indemnify us against claims, losses and expenses arising from your breach of these terms, your misuse of the service, or any claim that you lacked authority to share the store data you connected.

15. Suspension and termination

You may stop using the service and uninstall at any time. We may suspend or terminate access for material breach, security risk, non-payment or unlawful use, with notice where practicable. On termination your right to use the service ends; deletion of your data follows the retention rules in the privacy notice. Sections that should reasonably survive (estimates disclaimer, liability, indemnity, governing law) survive termination.

16. Changes to these terms or the service

We may update these terms with at least 14 days' notice by email or in-app message for material changes. Continued use after the effective date means you accept the updated terms; if you do not accept them, stop using the service and uninstall before they take effect.

17. Governing law and disputes

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, except where consumer or local law gives you a non-waivable right to a different forum.

18. General

These terms and the privacy notice are the entire agreement between us about the service. If a provision is found unenforceable the rest still apply. Our failure to enforce a right is not a waiver. You may not assign these terms without our consent; we may assign them in connection with a reorganisation or sale. There are no third-party beneficiaries except as required by law.

19. Contact

Questions about these terms: support@veltara.app. Last updated: 22 September 2026.